Shar Caesar Douglas is YouTube’s Head of Creator Marketing for Europe, Middle East, and Africa. In her role, she leads a team across insights, scaled communications, product marketing, and programs development that is responsible for developing the integrated marketing strategy for driving creator success and satisfaction on the platform.
Over the course of her 13 year career, she has built businesses from scratch, and launched impactful global campaigns including YouTube’s $100M #YouTubeBlack Voices Content Fund, which was created to to center and amplify Black voices and perspectives on YouTube.
Through Shar’s leadership on the Black Voice Content Fund, her work has had a direct impact on YouTube’s commitment to doing better as a platform to protect Black creators, artists and users. She is a champion and advocate for diversity, and serves as the London lead for a group supporting Black and Latin X Marketers across Google.